“Nudgescribe says HOW you should say something YOU want to have happen”

In our use of the term, “hyperpersonalisation” refers to message style and content which is optimised to the profile of an individual customer, given what an organisation wants that customer to do, and within the overall context.

Hyperpersonalisation

A hyperpersonalised message stands in stark contrast to a generic message, which, as the name suggests, often fails to address the customer even by name in its most basic form.

It represents a significant advancement over a ‘templatised message,’ which simply substitutes variables—such as the customer’s name or the value of an offer—within a predefined template.

Nudgescribe is capable of generating message content tailored to the level of each individual. Imagine that: one million customers each receiving a unique message for them!

To illustrate Nudgescribe's contribution to hyperpersonalised content, consider the metaphor of gift giving:

Does not answer

WHAT gift to offer
WHO you should give the gift to
WHEN to give the gift
WHERE to deliver the gift (channel)
WHERE to deliver the gift (channel)

Does answer

HOW to present the gift - how to wrap the gift in the best possible way.

Understanding this distinction is crucial

Our approach to hyperpersonalisation is deliberately narrow, reflecting the reality that many sophisticated financial services have effectively addressed the first tier of expectations (what, who, when, where, and why). However, they often struggle with the ‘how.’

In our experience, these institutions typically address the ‘how’ through a combination of templates, approval processes, and training—should individuals be entrusted with the task of communicating. Tragically, template-based methods rely on generalizations and deteriorate over time, despite the best intentions.

This overreliance on template approval as the sole strategy for managing message quality and mitigating risk poses a significant barrier to achieving true hyperpersonalisation.