Nudgescribe is a secure, AWS-hosted platform that transforms your customer data into hyperpersonalised, actionable content. Built to support campaigns of all types, Nudgescribe provides a robust workflow, ensuring quality and governance throughout.

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How it Works

Nudgescribe is an invaluable tool for enhancing customer engagement and management. Below are some of the many ways it has supported our clients in achieving meaningful, results-driven interactions with their customers.

1
Workspace Setup
Your organisation's Nudgescribe workspace is configured with core brand, strategy, and competitive elements, forming the basis for all campaign content.

Within this workspace, team members and authorisation levels are assigned to streamline content production and campaign management.}
2
Campaign Creation
Each campaign, or 'book of work,' defines customer segments and message variables, allowing for sophisticated, multi-channel communication strategies. Campaigns are tailored to customer journey stages, behavioural insights, and channel preferences. Campaign managers can leverage Nudgescribe’s flexible design to craft messages that resonate with varied customer needs, from loss-averse to benefit-seeking audiences.}
3
Customer Data Integration
Upload anonymised customer data securely via API or SFTP. Data cleaning and anonymisation are done before processing, according to campaign-specific rules. The processed data then fuels your personalised customer interactions.}
4
Quality Assurance
Leverage Nudgescribe's advanced quality assurance framework and your quality standards to generate sample content for review, complete with a QA score. This process ensures the highest quality content before moving to full production.}
5
Production
Once content passes QA, Nudgescribe enables batch or automated production, delivering hyperpersonalised nudges back to your system, ready for customer engagement.}

Nudgescribe
use cases

Awareness & Acquisition
Attract and convert potential customers through brand visibility and educational content.
Nudgescribe could support targeted awareness campaigns, crafting hyperpersonalised messages to highlight the benefits of banking or insurance products, helping attract new customers across digital channels.
Onboarding
Guide customers through account or policy setup for a smooth start.
Nudgescribe could deliver personalized welcome messages and step-by-step instructions to support customers in understanding key features and using account services or policy benefits.
Activation & Initial Engagement
Drive initial product use to build customer engagement.
Nudgescribe might send timely nudges, like reminders for first transactions or account activations, setting the stage for meaningful, long-term engagement.
Cross-Selling & Upselling
Introduce complementary products aligned with customer needs.
Nudgescribe could leverage behavioural insights to recommend products like savings accounts, loans, or insurance add-ons based on individual profiles and life events.
Lifecycle
Management
Sustain customer engagement and adapt to life-stage changes.
Nudgescribe may provide fresh, dynamic content to engage customers through reminders for account upgrades, credit reviews, or policy assessments at key life milestones.
Customer Support &
Claims/Service Assistance
Enhance satisfaction through quality support and proactive solutions.
Nudgescribe could support notifications for banking issues, such as fraud alerts, or guide customers in insurance claims with clear, step-by-step instructions.
Revenue Optimization
Increase revenue through premium services and value-added offerings.
Nudgescribe might send personalized messages that promote premium services and insurance riders, aligning offers with customer usage patterns to drive revenue.
Engagement & Re-Engagement
Re-engage low-activity customers and prevent dormancy.
Nudgescribe could deploy re-engagement campaigns with tailored incentives or reminders, especially useful for dormant accounts or near-lapsed policies.
Retention & Renewal
Build loyalty and manage renewals effectively.
Nudgescribe might increase renewal rates with reminders, loyalty rewards, and personalized renewal prompts, encouraging customers to maintain their relationship.
Win-Back
Re-engage customers who have left with appealing offers.
Nudgescribe could create targeted win-back messages offering relevant benefits or flexible terms, maximizing chances of re-engagement.
End-of-Relationship Management
Facilitate smooth account closure and gather feedback.
Nudgescribe could automate respectful exit messaging, gather feedback, and offer final support, ensuring a positive impression during account or policy closure.

Curious about how Nudgescribe might work for you?

Reach out, and we’ll be happy to explore your goals together.

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